Individually Adapted Sequential Bayesian Designs for Conjoint Choice Experiments
نویسندگان
چکیده
منابع مشابه
Individually adapted sequential Bayesian designs for conjoint choice experiments
In this paper, we propose an efficient individually adapted sequential Bayesian approach for constructing conjoint choice experiments. It uses Bayesian updating, a Bayesian analysis and a Bayesian design criterion for generating choice-set-designs for each individual respondent based on previous answers of that particular respondent. The proposed design approach is compared with two non-adaptiv...
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In conjoint experiments, each respondent receives a set of profiles to rate. Sometimes, the profiles are expensive prototypes that respondents have to test before rating them. Designing these experiments involves determining how many and which profiles each respondent has to rate and how many respondents are needed. To that end, the set of profiles offered to a respondent is treated as a separa...
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Previous conjoint choice design construction procedures have produced a single design that is administered to all subjects. This paper proposes to construct a limited set of different designs. The designs are constructed in a Bayesian fashion, taking into account prior uncertainty about the parameter values. A computational procedure is developed that enables fast and easy implementation in pra...
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We briefly review and discuss traditional conjoint analysis (CA) and discrete choice experiments (DCEs), widely used stated preference elicitation methods in several disciplines. We pay particular attention to the origins and basis of CA, and show that it is generally inconsistent with economic demand theory, and is subject to several logical inconsistencies that make it unsuitable for use in a...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2009
ISSN: 1556-5068
DOI: 10.2139/ssrn.1395663